The Best AI & Marketing Tools for Web3 in 2025
Why AI Became Critical for Web3 Companies in 2025
In 2025, saying that a company does not use AI means it is willingly giving up its competitive advantage. In Web3, everything moves too fast: trends shift within weeks, and new competitors launch in a matter of days. The ones who win are those who rely not only on experience and intuition but also on data, automation, and a well-built stack of AI tools.
Today, it’s nearly impossible to imagine a successful Web3 startup or marketing team operating without the essential toolkit: AI models for content, analytics platforms, automation services, research tools, and sales-enablement solutions. These tools accelerate workflows, help test hypotheses several times faster, remove routine tasks from the team, and enable data-driven decision-making. But real efficiency comes only when AI becomes a core part of internal processes rather than something used occasionally.
How AI Is Transforming the Work of Marketers and Web3 Teams
The hiring landscape in Web3 has changed dramatically. The ability to work with AI is no longer a “nice-to-have” skill for marketers, product managers, analysts, or CMOs – it has become a mandatory standard. Companies no longer want to maintain large teams and increasingly choose one strong specialist who knows how to effectively use AI models and automation for content, research, analytics, documentation, and dozens of other tasks.
These specialists replace the work of several people, adapt to changes much faster, and deliver tangible results. That’s why they are trusted with budgets, key processes, and receive salaries above the market average.
Why Web3 Founders Can’t Build a Startup Without AI Tools
Web3 founders operate in a unique environment defined by high speed, constant uncertainty, and an overwhelming number of tasks that must be handled in parallel. If you’re building a crypto startup, you cannot scale by hiring more people – it’s slow, expensive, and often ineffective.
You need to validate hypotheses, launch marketing campaigns, engage with the community, collect feedback, prepare investor documents, and maintain your presence on Twitter, Telegram, at events, and through partners – all at the same time. Without the right AI stack and marketing tools, this quickly turns into chaos. But with an integrated system of AI solutions, it becomes a structured, manageable, and fast growth process.
Cware Labs Experience: How AI Accelerates Our Processes
At Cware Labs, we’ve seen the impact of AI on team operations firsthand. Over the past few years, we’ve built a full internal ecosystem of AI and marketing tools that help us handle nearly every core task – from deep research and tokenomics preparation to lead management, content production, funnel analytics, and creating investor materials.
In 2025, systematic AI integration became one of our main growth drivers. We started working faster, more accurately, and more efficiently, which directly improved the quality of our marketing, analytics, and operational processes for clients.
What You’ll Find in This Article
This article is built on real practice, not a random list of tools. We’ve selected only those AI services and marketing platforms that we actually use at Cware Labs every day. Such days consistently help us handle tasks in sales, marketing, analytics, and preparing projects for fundraising.
You’ll see how a founder, CMO, or marketing lead can assemble a practical working stack from these tools – one that saves time, reduces manual routine, and helps focus on strategy, growth, and effective communication with investors and the community.
If you’re building a Web3 product, preparing for a fundraising round, or managing marketing for a crypto company, the most valuable part of this article begins now. First, we’ll break down the categories of AI tools that can already take over 30-50% of operational work. Then, we’ll move to marketing and analytics tools that help Cware Labs launch campaigns faster, more accurately, and at a lower cost.
The Best AI Tools for Web3 Projects
AI tools are no longer just supportive technologies. In Web3, they have become a core part of daily operations: helping create content, analyze competitors, gather data, produce creatives, automate routine tasks, and accelerate almost every process in sales, marketing, and analytics.
To save you from spending weeks searching for the right tools, we assembled a proven stack that we use at Cware Labs every day. Below, you’ll find not just a list of services but clear explanations of how to use them and the real value they bring to Web3 companies.
Universal AI Assistants
AI assistants have gradually become the foundation of daily work for Web3 teams. They help you think faster, analyze deeper, and execute tasks more efficiently – tasks that previously required several specialists. These tools cover multiple domains at once, from content and research to product analytics and technical breakdowns. This is why universal AI assistants are the first category founders, marketers, and analysts should master if they want to accelerate operational processes and product development.
ChatGPT ($20)
ChatGPT has long become more than just a helper – it’s a full-fledged member of the team. In Web3, it covers almost the entire spectrum of text-related tasks: from explaining complex blockchain mechanics to preparing professional investor documents. Founders use it to shape strategy quickly, outline pitch decks, refine ideas, and launch marketing campaigns in just a few hours. Marketers rely on it to turn raw thoughts into polished posts, articles, email sequences, and educational materials.
One key point: ChatGPT is especially valuable for Web3 because it can explain technical concepts in simple, accessible language. If you need to explain restaking, modular networks, or token utility to your audience in ten minutes, the model will do it better than any busy specialist. That’s why this AI tool has become a foundational part of Cware Labs’ operations – it speeds up work not by a few percent, but by a multiple.
DeepSeek ($0)
DeepSeek is a powerful tool for product managers, developers, and analysts – especially when you need technical insights or structured data. Its main advantages are accessibility and the ability to process large volumes of information without overload. It’s an excellent option for quickly assembling competitor analysis, preparing technical documentation, decomposing product architecture, or even getting coding suggestions.
In Web3, this flexibility is particularly valuable because most tasks require a blend of technical and business logic. DeepSeek helps connect these layers and generates clear explanations that can be used both internally by the team and externally for investors.
AI Tools for Text Generation
In Web3, content is more than just marketing. It’s your reputation, your trust channel, your way of explaining a complex product, and a powerful instrument for attracting investors. This is why text-generation and text-optimization tools have become a core foundation of marketing teams.
Claude ($20)
Claude is one of the strongest tools for creating complex, analytical, and well-structured content. It outperforms most models when working with long-form documents, deep research, whitepapers, tokenomics, and market analysis. If ChatGPT is your universal assistant, Claude is your chief editor – the one who organizes chaos, turns a rough draft into a professional document, and helps articulate ideas with much greater clarity.
This is especially important in Web3, where nearly every project deals with complex concepts that require precise and careful explanation. Claude solves exactly that.
Surfer SEO ($79)
Surfer SEO is far more than a keyword tool. It turns your article into a product that can rank in search engines and generate organic traffic. For Web3 companies, this is especially important because the niche is saturated, competition is high, and most content is poorly optimized.
We use Surfer SEO at Cware Labs when preparing long-form expert articles or educational materials for clients. It shows which topics need to be covered, what users are actually searching for on Google, and how to structure the content so it doesn’t just look good – it performs.
Jasper AI ($49) and Copy AI ($49)
These two tools serve similar purposes and help marketers work significantly faster. Jasper is excellent for creating ad copy, landing pages, promotional messages, and campaign materials. CopyAI is better suited for articles, email sequences, social media posts, and quick drafts.
In Web3 projects, speed is everything: a partnership campaign starts tomorrow, a TGE announcement drops in an hour, and an AMA happens in the evening. Jasper and CopyAI help teams avoid wasting hours on wording and deliver strong results immediately.
Grammarly ($30)
While Grammarly may seem like a simple tool, in Web3, it often saves your reputation. Typos and unclear phrasing can push investors away, weaken audience trust, and make a product look less professional. Grammarly makes your text cleaner, more transparent, and more structured – which is especially important when communicating internationally. We use it consistently.
AI Tools for Visual Content
Web3 thrives on visuals: bold styles, futurism, motion graphics, neon elements, gaming concepts, and NFT aesthetics. That’s why AI design tools have become one of the most potent drivers of modern Web3 marketing.
Krea AI ($10), Midjourney ($10), and DALL-E ($20)
These three services cover the full spectrum of visual tasks. Krea is perfect for stylish promo videos and images with a strong Web3 aesthetic. Midjourney delivers artistic, rich visuals that look like high-quality digital art. DALL-E is a fast and versatile tool when you need simple, clean, and precise visuals. We use all three when preparing landing pages, content campaigns, presentations, NFT visuals, and creative concepts.
Recraft ($10), Looka ($75), and Napkin ($0)
If your Web3 project is beginning to form its brand identity, Recraft helps you work with style and graphics, Looka allows you to create logos and a basic brandbook, and Napkin helps visualize tokenomics, mechanics, diagrams, and product flows. All of this can be done in hours rather than weeks, which is especially important for early-stage startups.
Runway ($15) and Sora ($20)
These tools are designed for video generation. Runway is ideal for motion graphics and short clips that can be used in trailers or marketing campaigns. At the same time, Sora allows you to create full video scenes from text – a breakthrough for Web3 marketing, where video production has always been expensive and complex.
AI Tools for UX/UI and Web Development
In Web3, interfaces remain one of the weakest points for most projects. Teams spend months on design, prototyping, and testing – and then wonder why users drop off before reaching the end of the funnel. AI tools help accelerate this process dramatically by removing routine work and reducing the number of mistakes.
FullStory AI ($N/A)
FullStory is a tool that shows you how a user moves through your product in real time. In Web3, this is critical because drops, quests, DeFi tools, wallets, and dashboards often involve complex mechanics that easily confuse newcomers. FullStory records clicks, gestures, frustration points, delays, and errors, and generates clear reports showing exactly where users are struggling.
The AI module makes this even faster: it highlights problematic areas in funnels on its own and suggests hypotheses for what can be improved. This saves weeks of manual analysis that product teams used to perform.
Solo AI ($0)
Solo AI is the next step in automating web development. The service can generate a whole website, landing page, or even a multi-page project from scratch simply by describing the task and uploading references. In a world where Web3 startups must launch quickly, the ability to get a clean, functional website in minutes is a huge advantage.
We use Solo AI when we need to quickly launch a landing page for a marketing campaign, a temporary page, or a fast prototype for traffic testing. Instead of waiting for a designer and developer, you can get the first version instantly and then refine it manually.
AI Tools for Business Process Automation
Automation isn’t about fancy terminology – it’s about freeing up the team’s time. In Web3, automation is severely lacking, and because of this, many startups drown in manual work: data collection, reporting, publishing content, uploading lists, moderation, and technical routines. AI tools allow you to turn this situation to your advantage.
Make AI ($10)
Make is the heart of any automation system. It’s a platform that connects dozens of services: Twitter, Telegram, Notion, Google Sheets, CRMs, email platforms, Web3 APIs, and more. Instead of manually copying data, uploading information, or forwarding files, everything runs automatically. At Cware Labs, we use Make to automate entire funnels: adding leads, updating statuses, exporting data for analytics, updating spreadsheets, and synchronizing content. A typical case: someone who previously spent 3-4 hours a day on routine operations now spends just 20-30 minutes overseeing automations. Make is especially powerful in Web3, where you often need to collect wallet data, campaign statistics, or summarize user activity.
Browse AI ($48)
Browse AI is a tool that turns the entire internet into your personal data source. It can extract information from websites, track changes, download tables, analyze competitors, monitor project activity, and much more.
In Web3, it’s used for:
- Tracking competitor updates, new features, and documentation changes.
- Monitoring project activity before due diligence.
- Collecting data about partners or investors.
- Analyzing content (for example, changes in token lists, roadmaps, or campaign conditions).
The strength of Browse AI is that it works automatically – you set a task, and the service updates the data on its own whenever the website changes. It’s a powerful alternative to manual research, which often consumes a considerable amount of time in Web3.
n8n ($20)
n8n is an open-source platform that allows you to build automations of any complexity. It’s especially valuable for Web3 teams that need to work not only with classic APIs but also with on-chain data, custom integrations, and unique logic flows. This is critical for Web3 projects – not all data can be sent to external platforms, especially when dealing with wallets, private user information, or blockchain services where security and compliance are essential.
AI Tools for Analytics and Research
In Web3, the pace of change is so fast that traditional research often becomes outdated within a week. This is why you need tools that help track project activity, analyze audiences, identify trends, and understand what’s happening in the information space right now.
TweetScout ($39)
TweetScout is one of the most valuable tools for analyzing the Twitter activity of crypto projects. In Web3, Twitter is the central hub: it’s where narratives are formed, memes go viral, partnerships are announced, collaborations are documented, and communities become active.
TweetScout shows:
- How actively a project manages its social media.
- Which posts generate the highest engagement.
- Which influencers support the project.
- Whether audience interest is growing or declining.
- Whether there are signs of artificial engagement or bot activity.
This is especially important when evaluating projects for investment or partnerships. We use TweetScout as part of the Cware Labs scoring model: the tool helps us quickly understand how healthy a project’s community is and how effectively it communicates.
AI Tools for Call Recording
Web3 teams work in a hybrid format and communicate constantly with partners, investors, users, and teammates from different countries. But most of that information gets lost if it isn’t recorded. AI call-recording tools turn every meeting into a structured, searchable document.
TL;DV ($10) and Fireflies ($10)
TL;DV records your Zoom or Google Meet sessions and automatically generates concise summaries. It highlights key points, tasks, issues, agreements, and even quotes. This saves dozens of hours every week, especially for CMOs and product managers who constantly switch between contexts.
Fireflies does the same but goes deeper: it produces detailed transcripts and allows you to search across them by keywords. If you need to recall what investors said two weeks ago or what tasks you assigned to the team, you type a query – Fireflies finds the exact moment in seconds.
This is especially crucial in Web3, where projects have a high volume of external calls: partnerships, AMAs, pitch sessions, fund consultations, and technical reviews.
AI Services for Video and Audio
Video and audio are core formats for product presentations, AMA sessions, TGE teasers, partnership announcements, and educational content. The problem is that traditional video production is expensive and slow. This is where AI tools come in – they allow you to create high-quality content almost in real time.
Eleven Labs ($N/A)
When it comes to audio and voice, Eleven Labs has become the industry standard for voice generation and cloning. The service allows you to create a realistic voice from a text script or even train a custom model based on a real speaker’s voice. For Web3 projects, this opens up many new possibilities.
First, you can instantly voice-over educational videos, product walkthroughs, trailers, and presentations without hiring a voice actor. You prepare the script, upload it to Eleven Labs – and within minutes you get a clean audio track with natural intonation and proper diction. Second, suppose your founder has a distinctive voice but limited time. In that case, you can partially use their cloned voice model for recordings – as long as you use it responsibly and maintain transparency in communication.
Opus Clip ($15)
Opus Clip solves a particular and painful problem: you have a long video – a podcast, AMA session, product demo, or event recording – but no resources to manually cut it into dozens of short clips for social media. The service analyzes the video, finds the most decisive moments, and automatically turns them into short vertical clips that are instantly ready for TikTok, Reels, YouTube Shorts, and even Telegram.
The Best Marketing Tools for Web3 Projects
If AI tools help Web3 teams work faster and more efficiently, marketing platforms form the foundation of systematic growth. They allow you to manage content, run analytics, test hypotheses, track trends, engage with the community, and build long-term marketing processes. The Web3 market changes every month, which means teams need tools that help them not just keep up – but stay ahead.
Below are the tools we actively use at Cware Labs. These are proven, real-world solutions – not theoretical recommendations. Each of them has helped us launch campaigns, conduct analytics, create content, and scale projects.
Tools for Creating and Editing Content
Content creation in Web3 isn’t just a creative task. It’s a continuous process involving visual identity, design, presentations, promotional materials, social media graphics, landing pages, and explanatory assets. The content must be produced quickly, remain diverse, and consistently match the project’s brand style.
Figma and Canva
Figma has long become the standard for designers and marketers. It’s not just a layout tool – it’s a collaborative workspace where designers, marketers, and product teams can work together in real time. It enables teams to create everything from landing pages to infographics, UI prototypes, and branded presentations. Most importantly, it keeps the team’s visual style consistent and significantly speeds up the approval process.
Canva, on the other hand, is the perfect tool for those who need fast, good-looking visuals without diving into professional design software. In Web3, we often use it for quick banners, posts, covers, slides, and social content. It’s especially valuable for SMM specialists, as Canva allows you to work quickly without sacrificing quality.
LottieFiles
LottieFiles gives Web3 projects access to lightweight animations that can be embedded directly into websites or applications. This is especially useful when you want to bring your interface to life, visualize token mechanics, or create an impressive hero section on your landing page.
Kaiber
Kaiber is a tool that transforms your ideas into dynamic video clips. It’s especially valuable for Web3 because it allows you to create promo videos in trending aesthetics like neon, sci-fi, cyberpunk, and gaming styles.
Retext.AI
Retext helps you quickly improve any piece of writing – making it cleaner, simpler, shorter, or, if needed, more structured and expert-level. It’s instrumental when you need to turn raw notes into a polished text or adapt long explanations for social media.
RemoveBG, Online Video Cutter, PostImages, and SaveFromNet
This is a set of quick tools that aren’t always obvious but are used almost daily. RemoveBG instantly removes backgrounds from images and helps prepare assets for slides or landing pages. Online Video Cutter provides a fast way to trim videos without full editing software. PostImages is a convenient image-hosting service for technical tasks. SaveFromNet allows you to download videos from YouTube, Twitter, and other platforms for editing or analysis. They may look simple, but in Web3 operations, these are the everyday workhorses.
Tools for Analysis and Monitoring
You can’t build a Web3 project in a vacuum. You need to understand what’s happening in the market, which narratives are growing, which projects are showing activity, and where competitors are heading. These tools help you see the whole picture and make data-driven decisions.
SimilarWeb
SimilarWeb is the primary tool for traffic analysis. In Web3, it helps you understand where a project’s users come from, how stable its audience is, and which acquisition channels perform best. We use SimilarWeb when preparing pitch decks, conducting market research, and assessing the competitive landscape.
Serpstat and SEMrush
These tools show what topics users are searching for, which keywords perform best, and how competitors grow through search. This is especially useful in Web3 when a team is building a blog, creating educational materials, or publishing articles to attract organic traffic. The services help shape the right SEO strategy and build a content plan months ahead.
TrendHero, Yoloco, and LiveDune
Web3 teams work closely with influencers, which means it’s essential to understand who truly has a real, active audience. TrendHero and Yoloco help verify Instagram influencers, detect fake engagement, and assess audience quality. LiveDune provides broader social media analytics – sentiment, reach, audience growth, and follower dynamics.
AnswerThePublic
This tool helps you understand what questions people are actually asking. It’s beneficial when creating articles, SEO content, and educational materials. AnswerThePublic essentially shows you how the user thinks.
PR-CY
If you need to quickly check a website for errors, speed, and SEO parameters, PR-CY is one of the fastest and simplest ways to do it. It’s handy for Web3 startups that often launch websites on the fly and don’t always have time to perfect the technical side.
Tools for Social Media and Content Management
Content in Web3 isn’t just about posting. It’s the engine of community, trust, and information flow. For everything to work consistently, you need tools that help plan publications, analyze engagement, track narratives, and find new content ideas.
Social Champ
Social Champ makes the work of SMM specialists significantly easier: content scheduling, reach analytics, and automated posting – all in one place. In Web3, where teams manage multiple channels (Twitter, Telegram, LinkedIn, Discord), this becomes especially valuable.
SproutSocial
SproutSocial is an enterprise-level content management system. It helps teams work in sync, analyze performance, plan long-term content strategies, and manage multiple brands simultaneously. For rapidly growing Web3 startups with numerous partners, this is a significant advantage.
SparkToro
SparkToro is a radar for audience interests. It shows what your audience reads, who they follow, which websites they visit, and what topics they discuss. This makes it extremely useful for creating content that truly resonates with your target users.
LunarCrush
LunarCrush is a must-have tool for crypto marketers. It analyzes social media activity around tokens, NFTs, projects, and emerging narratives. This service helps you understand market sentiment, discover new crypto trends, and track hype topics. At Cware Labs, LunarCrush is one of our core tools for information landscape analysis.
Exploding Topics and BuzzSumo
These two tools help you spot topics that are just starting to grow. Exploding Topics works as a trend radar, while BuzzSumo analyzes high-performing content. In Web3, they’re essential for content strategy – helping you see which topics are likely to trend a week or even a month in advance.
Tools for Working With Text
In Web3, text remains the foundation of communication – from explaining mechanics and preparing TGE documents to writing technical articles and educational materials. These tools help teams work clearly, quickly, and professionally.
LanguageTool and Glavred
LanguageTool helps check text for errors and adjust writing style. Glavred cleans up unnecessary filler words and improves clarity. Together, they transform any piece of writing into a polished, professional text.
LingoJam, FontsForTwitter, and ProtoMosh
These are small but handy tools for stylistic refinement, including unique fonts for Twitter, stylistic transformations, and idea generation. At Cware Labs, we use them when designing announcements, threads, and banners.
Tools for Planning and Project Management
The market shifts rapidly: new narratives emerge, partnerships launch, product mechanics evolve, updates roll out, competition intensifies, and new opportunity windows appear. If a team doesn’t manage tasks systematically, chaos begins – and in Web3, chaos always leads to lost momentum. That’s why planning, synchronization, and project management tools are essential parts of the operational stack.
Google Trends
Google Trends helps Web3 teams see which topics are rising, which are declining, and what the audience is searching for right now. This is especially important when building a content plan, preparing articles, working on SEO, or launching campaigns.
Trello and Kaiten
Trello provides lightweight task management, while Kaiten is a Kanban system suited for larger, more complex processes. In Web3, both help maintain order amid the chaos of campaigns, partnerships, development, and marketing.
Notion
Notion has long become the standard for Web3 teams. It’s more than a note-taking tool – it’s a complete operational system where all processes live: documents, databases, content plans, CRM, onboarding, brandbook, marketing strategy, and reports.
Conclusion
Web3 is an environment where everything changes extremely fast: new trends emerge, dozens of projects launch every week, new tools appear daily, and competitors can overtake you in just a few weeks. In these conditions, success doesn’t belong to the teams with the most significant headcount – it belongs to those who know how to use technology correctly and build efficient processes.
In this article, we gathered the exact tools that help us at Cware Labs work faster and more confidently: create content, conduct analytics, automate routine tasks, build design systems, manage projects, and prepare startups for fundraising rounds. This isn’t a theoretical list – it’s a working toolkit we use every single day.
The idea is simple: AI and marketing tools don’t replace your team – they free up its time. They reduce chaos and increase speed, allowing you to focus more on strategy, product, and growth instead of constantly putting out fires. Even if you adopt just a few tools from this list, you’ll immediately feel how operations become smoother and more manageable.
We’ll continue sharing our experience, frameworks, and tools that help Web3 teams become stronger.
Stay tuned for new Cware Articles – more practical, simple, and genuinely helpful content for founders, investors, and everyone building in Web3 is coming soon.
