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Personal Branding on LinkedIn for Web3 Companies: Growth Strategies

26.07.2025

Building a personal brand on LinkedIn is not just a way to introduce yourself. It’s a strategic tool that amplifies your reputation, builds investor trust, and creates lasting connections in the professional space. In the rapidly evolving Web3 ecosystem, a strong personal presence on LinkedIn becomes especially valuable for startups and their founders.

Purpose of This Article

To emphasize the critical importance of personal branding on social media platforms and why it deserves special attention.
To explore the core mechanics of LinkedIn as a platform. This includes gaining a clear understanding of how LinkedIn works and the features that define its unique value.
To provide practical guidance for creating a strong LinkedIn profile and developing a strategic personal brand. The article is designed to equip readers with a tactical approach to building their reputation within the LinkedIn ecosystem. This includes improving visibility, engagement, and overall impact on the platform.

Why Personal Branding on LinkedIn Matters for Web3 Founders

Your personal brand is a digital asset. It reflects your expertise, experience, credibility, and professional accomplishments. Personal branding becomes essential in Web3, where project teams often serve as the key factor in securing investment and strategic partnerships. In a decentralized world, trust is built through individuals.

LinkedIn today is more than just a résumé. It’s a dynamic platform where you can craft your professional narrative, showcase real-world case studies, attract attention, and grow your network. This is especially valuable for Web3 founders who are actively involved in networking, corporate pilots, fundraising discussions, and industry events.

Let’s explore strategies for developing your personal brand in the Web3 space. Given the close relationship between blockchain ecosystems and the broader tech industry, it’s crucial to maintain a strong presence on key social platforms. Among these, LinkedIn holds a central position. Developers and engineers may find GitHub indispensable, but this article focuses on LinkedIn.

Having a portfolio is extremely valuable for demonstrating your skills and expertise. In today’s landscape, LinkedIn acts as a digital portfolio. Tools like Linktree also help you create a streamlined personal landing page. When job-hunting or raising your professional visibility, uploading a Curriculum Vitae (CV) to LinkedIn or other platforms boosts your credibility.

Startup founders and Web3 company leaders should encourage their team members to build strong personal brands. A united and high-performing team is an asset, especially when its members are visible, trusted, and professionally accomplished. In this context, strategic self-presentation and personal branding are key. Understanding how to communicate your value authentically and effectively can amplify your influence and leave a lasting impression.

What Investors and Funds Look for in Your LinkedIn Profile

Let’s take a closer look at what angel investors, venture capital funds, startups, and centralized exchanges consider when evaluating a project for investment or collaboration. It’s a common misconception that these stakeholders only focus on pitch decks, ideas, business models, marketing strategies, whitepapers, or tokenomics. In practice, due diligence always begins with assessing the team.

Understanding the people behind the project is a foundational principle of investor decision-making. For reference, here is a helpful due diligence questionnaire that outlines what investors typically examine.

The same logic applies to individuals. Building a personal brand accelerates your career, improves earning potential, and helps you build high-value relationships with peers in your industry. But this requires proof of capability — real achievements, relevant experience, a solid portfolio, and colleague endorsements. LinkedIn reflects this in the “Experience” section, including soft and hard skills, where your expertise can be validated through the platform’s endorsement feature.

How to Create a LinkedIn-Optimized Resume

"CV" comes from the Latin Curriculum Vitae, meaning "the course of life." It is a comprehensive professional biography that outlines a person’s experience, achievements, and competencies.

The goal of a resume is to provide a concise and accessible overview of an individual's qualifications and relevant experience. On LinkedIn, this is typically uploaded to the “Featured” section. I strongly recommend this practice for every team member.

A well-structured resume should include the following sections:

Name and job title
Personal details
About me
Languages
Contact information
Key competencies
Work experience
Education
Hard skills
Soft skills

This structure allows you to cover all essential areas — from basic personal data to professional background and qualifications. It presents potential employers or partners with a complete picture of who you are.

Designing a visually appealing resume using Figma is easier than it sounds, especially when using built-in templates. These templates remove the need for advanced design skills — basic knowledge of text and layout tools is enough. If design isn’t your strong suit, you can work with a freelancer or use existing resume builders. This makes the process more efficient while ensuring a polished and visually impactful result.

Understanding LinkedIn Mechanics: How to Use the Platform Effectively

LinkedIn is the most important social network for professional communication. It is a powerful tool for building business relationships and is especially useful during events, conferences, and meetings. LinkedIn makes it easy to exchange contacts and maintain ongoing connections.

Every serious project should maintain an official company page on LinkedIn. Likewise, team members should proudly display their organizational roles and responsibilities. This reflects international business standards and adds credibility to the project.

Official websites should also feature team bios and links to personal LinkedIn profiles. Following these best practices signals professionalism and builds trust with potential partners and stakeholders.

LinkedIn serves multiple key functions, including:

Enabling outreach and relationship-building with new clients, partners, and investors. It streamlines the process of initiating and developing professional connections.
Creating and scaling audiences for events, meetups, and conferences. This strengthens networking efforts and increases exposure in industry circles.
Identifying strategic individuals who are critical to your business goals. This allows for targeted engagement with professionals who can move the needle for your project.
Acting as a comprehensive recruitment platform, from entry-level to executive roles. Companies can post jobs and scout talent across all seniority levels.
Enhancing trust through transparent, formal profiles for both companies and employees. This is especially important in international markets, where credibility is judged through an accessible and verifiable online presence.

LinkedIn SSI: How to Improve Your Social Selling Index

The Social Selling Index (SSI) is an internal LinkedIn metric that evaluates how actively users engage with their profiles to build relationships and grow their professional brand. A high SSI score is directly linked to better visibility in search results, more views on posts, and increased trust in your LinkedIn presence.

The SSI score comprises four equally weighted categories, each contributing up to 25 points for a maximum score of 100. This index offers valuable insight into the effectiveness of your networking efforts and how your professional presence resonates across the platform.

Establishing a Professional Brand. This category reflects the quality of your LinkedIn profile and how consistently you publish valuable and relevant content. A compelling, well-built profile combined with regular, insightful posts positively affects this component of your SSI.
Finding the Right People. This part evaluates how effectively you identify and connect with the right people using LinkedIn’s internal search tools. Your ability to find and engage with strategic contacts directly enhances this metric.
Engaging with Insights. The third element measures how actively you interact through content creation, sharing, commenting, and participating in groups or the newsfeed. Your contribution to conversations within your domain helps build recognition and reach.
Building Strong Relationships. The final dimension focuses on your ability to create trust-based relationships on LinkedIn. It covers both internal organizational connections and outreach to decision-makers in your network.

Improving your SSI means actively engaging on the platform — publishing articles, connecting with others, and participating in comment threads and discussions. Below is a breakdown of the factors that influence your SSI growth:

Web3 founders with a high SSI benefit from greater visibility, organic engagement, and stronger external trust.

For example, here is the SSI snapshot of the founder of Cware Labs, Nick Cware. He has been active on LinkedIn for over 10 years and is focused on growing his presence. His current stats: an SSI score of 64/100, Top 2% in the blockchain industry, Top 3% in networking, and over 18,000 connections. You can check your own SSI score here.

A strong team is the foundation of a reliable product. That’s why it’s essential to maintain a complete company profile and ensure consistent representation across different social networks. At the same time, it’s equally important to monitor and develop the personal branding of each team member.

LinkedIn is especially effective for projects where the team is public-facing. It provides a space to highlight their experience and individual contributions. Transparency and trust generated by well-built profiles and cohesive team presence are critical when establishing a credible and compelling project.

How to Build and Structure Your LinkedIn Profile

The quality of your profile directly impacts your conversion rate when reaching out to potential clients or partners. For instance, if you send 100 connection requests, a poorly optimized profile might yield 20 replies, while a well-structured one could generate 50–60. Over a year, that difference adds up: the first case might result in 960 connections, the second in 2,880. The performance gap is significant.

To optimize your profile for professional growth, you need to provide comprehensive, high-quality information. You should also aim to publish regularly — at least once per month — using both the "Article" and "Post" features. This keeps your profile active and improves visibility in search rankings.

This process can be divided into two areas: setting up and designing your profile, filling it with content, and actively promoting it.

The goal is to create a visually appealing and well-organized profile that leaves a strong impression and improves engagement. Below is a step-by-step guide to building and optimizing your LinkedIn profile:

Create your profile. Go to LinkedIn and create an English profile.
Profile details. If you prefer to remain anonymous, use a pseudonym and an alternate photo. To enhance the visual appeal, add a cover banner.
Location and title. Include your country and city. Under your name, list your title (e.g., Chief Marketing Officer). In the “Talks About” section, use relevant hashtags such as #web3, #crypto, and #blockchain to showcase your domain expertise.
Featured section. Attach your resume (CV) to the “Featured” section for easy access.
About section. Write a compelling summary about yourself and your professional journey.
Experience section. List all relevant work experience, including company names, job titles, and your specific responsibilities.
Education section. Provide detailed information about your educational background.
Skills section. Add your key skills and areas of expertise.
Languages section. List the languages you speak along with your proficiency levels.
Recommendations. Request and add recommendations from colleagues or partners that validate your expertise.
Additional certifications. Include any professional certificates, training, or licenses to demonstrate your qualifications further.

Following these steps will result in a fully optimized LinkedIn profile that effectively showcases your knowledge and experience in your field.

How to Add Content and Promote Your LinkedIn Profile

This section focuses on enriching LinkedIn profiles with detailed information and engaging content. Regular posting maintains profile activity and boosts reach across the broader LinkedIn audience.

Ensure your profile is complete and consistently share interesting and relevant content to your industry. This supports sustained visibility and engagement.
Follow users associated with hashtags like #web3, #crypto, #playtoearn, and similar themes. Add around 100 new weekly connections within each niche to grow your network strategically.
Endorse the skills of those who accept your connection requests — this often encourages them to return the favor and strengthens mutual credibility.
Engage with thought leaders, influencers, and relevant companies. Stay active by liking, sharing, and commenting on their posts.
Writing original posts and articles in your area of expertise significantly enhances your profile. Publish your articles directly on LinkedIn and encourage peers to reshare them.
Take a proactive approach to improving your SSI. Use various strategies to increase your LinkedIn Social Selling Index and expand your connection base, ultimately increasing your visibility and impact.

These steps will help you grow your SSI and strengthen your professional presence on LinkedIn. This will ultimately help you build valuable relationships and position yourself as a trusted expert in your field.

Finding Your Target Audience

LinkedIn offers powerful tools for finding both companies and the professionals behind them. With over 500 million users, the platform provides a vast reach for strategic targeting. There are four primary ways to search for leads and contacts:

Basic Search. The free version of LinkedIn allows limited access to standard search features. This is useful for basic prospecting tasks.
Sales Navigator. LinkedIn’s premium tool, available for $70–$100 per account, removes standard limitations and unlocks advanced filtering options. It’s ideal for precision targeting at scale.
Using External Sources. Another approach is to gather leads from external sites, event pages, rankings, and public directories. For example, visiting a company’s website and checking the “Team” section often leads to personal LinkedIn profiles. Attending summits or conferences also provides valuable lead lists, especially speaker lineups that typically include LinkedIn links. Exploring public databases and investor rankings (like Signal NFX) can uncover key individuals, especially within the U.S. VC space. Opportunities are everywhere — it just takes time to find them.
Third-Party Tools. We’ve successfully used LinkedIn Helper, a platform that helps you find your target audience, build custom databases, and visit profiles at scale via embedded LinkedIn links. This streamlines the process of sending connection requests and efficiently building your network.

When engaging with potential contacts, always follow a structured process. Start with a connection request, and once accepted, continue the conversation thoughtfully. This protocol lays the foundation for meaningful professional relationships.

To truly understand your target audience, you must build detailed client profiles. Creating individual personas for each product or service gives you clarity on who your ideal customer is. This process includes gathering demographic data, preferences, needs, and behavioral patterns. By defining these attributes, you can align outreach and marketing efforts with the fundamental interests of your audience. Here’s how to fine-tune your targeting:

Identify the industries most relevant to your product or service. This will help you focus on connecting with professionals from sectors likely to convert.
Understand who the key decision-makers are for your offer. Targeting the right roles ensures that your message resonates with those who have purchasing authority.
Company size matters — tailor your messaging and offerings based on whether you deal with startups, mid-sized firms, or large enterprises.
For services that include in-person meetings or local initiatives, consider narrowing your audience by region or city. Focus on those who can realistically benefit from your offer.
Consider language preferences — both within your team and among your prospects. Use the “Profile Language” filter to better connect with users who speak your preferred language.
Consider specific behavioral traits of your potential leads. For example, if they’ve recently raised funding or attended a relevant event, you can offer tailored services, partnership opportunities, or conference invites that match their current needs.

Factoring in these insights when building audience profiles will help you engage with people closely aligned with your offer and increase the likelihood of building meaningful, productive relationships.

How to Manage Employee Profiles on LinkedIn

In larger corporations, it’s not uncommon to find team members who either don’t have a LinkedIn profile or haven’t actively built their brand. However, for early-stage startups seeking investments, a strong LinkedIn presence can significantly increase their chances of success.

Regarding senior leadership, personal branding becomes a critical pillar of company growth. Effectively presenting one’s expertise and domain authority is essential. Today, many companies hire specialists whose sole responsibility is to manage LinkedIn profiles and guide employees in building their personal brand.

At our company, for instance, we’ve designated a team member to oversee the LinkedIn presence of our executive team. But to manage profiles at scale, you need the right tools. The following solutions simplify multi-account management and streamline the LinkedIn profile development process.

Anti-Detect Browsers

Anti-detect browsers are specialized tools that spoof browser fingerprints and emulate unique browsing environments. These tools are invaluable when managing multiple LinkedIn accounts across different team members in a single browser interface, making it easy to switch between profiles. Here are two recommended tools:

Dolphin Anty – Our top choice. It allows up to 10 browser profiles, making it highly versatile and efficient for team profile management.
ADS Power is another strong option with solid functionality, though its basic plan only supports two additional profiles.

Proxy Servers

A proxy server is an intermediary between your device and the internet, masking your IP address. In practice, it allows you to appear as if you're in another country. Proxies are especially useful for preventing anti-fraud systems from identifying that multiple accounts originate from the same IP address.

To manage LinkedIn accounts, we typically use individual IPv4 proxies that last 30 days. We purchase 10 proxies for 10 profiles, costing approximately $20 monthly. Below are two recommended services for acquiring reliable proxies:

Proxyline – Our preferred provider. Stable and well-suited to our multi-profile needs.
Proxy6 – Another trusted provider offering competitive rates and performance.

Once you've purchased proxies, the next step is to integrate them with Dolphin Anty. Here's how to assign a unique proxy to each profile:

Open Dolphin Anty and go to the “Profiles” tab. If you haven’t created profiles yet, make one for each proxy.
Click on each profile to access its settings. There, locate the section for proxy configuration.
Enter the relevant proxy information — IP address and port number — into the designated fields. Repeat this for every profile and save the changes.
After setting up the proxies, test each profile by visiting different websites to confirm everything works correctly.

Completing these steps will give you a fully functional proxy-integrated profile system in Dolphin Anty, giving you the anonymity and control needed to manage LinkedIn accounts effectively.

LinkedIn Accounts

If your company needs to grow its LinkedIn network quickly, specialized services can help. This IncrediTools article explores tools that boost your LinkedIn follower count, especially useful in the early stages of brand building and outreach.

Another common challenge, particularly in Russia, is that LinkedIn accounts cannot be created using Russian phone numbers. This makes social account marketplaces a practical solution.

ACCS Market – Offers a wide selection of LinkedIn accounts for purchase, with a user-friendly interface and the option to pay via cryptocurrency.
DarkStore – Another platform offering similar services for acquiring ready-made LinkedIn accounts.

These platforms simplify creating and managing profiles when local phone verification isn't an option.

If you prefer not to buy pre-made accounts, an alternative is to activate accounts using temporary phone numbers provided by services like SMS-Activate. This tool lets you receive SMS messages to complete the verification process without using your phone number. It’s a flexible and reliable solution for activating a LinkedIn account.

Final Thoughts

For Web3 founders, LinkedIn is a channel of trust, fundraising, and high-value networking. A strong profile, consistent content, and strategic activity form a digital asset that works in your favor. Start with yourself if you're launching a project or preparing for a funding round. Your profile is the first thing an investor will look at.

If you need help with positioning, profile building, or LinkedIn growth strategy, the Cware Labs team can support you. We work with Web3 startups across all stages: from branding and marketing to fundraising and global expansion. Contact us.

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