Story
Cware Labs was created in response to a key market challenge: in AI and Web3, there is no shortage of strong ideas and technologies, but there are very few teams capable of turning them into sustainable, investment-ready businesses
Our Web2 Background
Our journey began in 2014 in the fields of digital marketing and product development. We founded a marketing and event agency that delivered more than 200 events over several years and became a trusted partner for international brands. Our clients included Aeroflot, Rosatom, Sber, Megafon, VK, Radisson, Kempinski, and others
During this phase, we learned how to build brands, scale companies, manage complex operational processes, and take full responsibility for measurable results. This experience shaped our systems-oriented mindset and became the foundation for the company’s further evolution
Entering Web3
In 2020, our focus shifted to the Web3 industry – a space defined by a fundamentally new economic model, user interaction logic, and growth mechanisms. This led to the launch of CW Labs, a data-driven Web3 research and analytics initiative
We started with hands-on involvement inside the ecosystem: participating in ambassador programs, building content and community strategies, validating blockchains, and providing operational support. We worked with projects such as Aleo, SubQuery, Meson, BreederDAO, Goldfinch, Massa, Ironfish, and others
During this period, we operated as a family office and venture builder, experimenting with on-chain economies and growth models. In certain cases, portfolio ROI reached up to ~10,000%. We successfully launched 2 proprietary Web3 products and built a crypto-enthusiast community of over 4,600 members
This stage allowed us not just to promote projects, but to understand Web3 from the inside: how ecosystems grow, which metrics truly matter to investors, how traction is formed, and where startups most often make critical mistakes
Expanding Our Capabilities
By 2022, it became clear that isolated marketing solutions were no longer sufficient to meet the real needs of Web3 startups. Projects required a comprehensive approach that unified product development, growth strategy, investment logic, and a strong international network within a single framework
Leveraging our accumulated expertise and global connections, we began working more deeply with founding teams. Our clients and partners included OKX, Metis, NFD, Extended, ONMI, Offchain, Formacar, Rays, ALT3 Capital, and others
Over the years, we have participated in the launch and development of more than 25 Web3 projects, advising founders and executive teams on scaling, positioning, and preparing for investment rounds. We have attended more than 80 international blockchain conferences and side events worldwide – from Dubai and Istanbul to Bangkok and Singapore – and built a strong global Web3 network. This experience became the foundation for working with venture funds and enabled us to help our clients raise over $25,000,000+ in investments
Cware Labs Today
In 2025, we took the next logical step by consolidating all our experience into Cware Labs, a venture studio for AI and Web3 companies. The name Cware (Creative Software) reflects our approach: combining technology, analytics, and artificial intelligence to improve business efficiency and the quality of decision-making
Today, we do more than support startups. We co-build businesses together with founders, from idea and early product to scaling and fundraising. Strategy, product, marketing, AI automation, investment packaging, and partnerships operate as a single, integrated system
We believe in the long-term potential of AI and Web3 and help strong teams turn ideas into scalable, investment-ready companies capable of becoming key players in their markets