A stage focused on creating an innovative concept, building the technological architecture, and testing hypotheses.
Market analysis: studying growth drivers, trends, and the competitive landscape.
Identifying key problems, user pain points, and use cases.
Developing the product concept and unique value proposition (UVP).
Initial idea testing and assessing product-market fit.
Defining the tech stack and product features.
Target audience analysis and user engagement strategy.
Identifying potential risks and growth opportunities.
Assembling the core team, defining key roles and responsibilities.
Bringing on advisors and early strategic partners.
Determining legal structure and registering the business.
Developing the tokenization concept and utility mechanics.
Defining token use cases and retention mechanisms.
Designing token economics: distribution, cliffs, and vesting.
Modeling token behavior at various market stages.
Defining the business model, revenue streams, and monetization strategy.
Financial planning: revenue forecasts, burn rate, and staking mechanics.
Preparing the Litepaper, Whitepaper, and Roadmap.
A critical stage where a startup transitions from concept to a working product with a clear business model.
Defining the tech stack, architecture, and choosing a blockchain.
Building the first MVP and test version of the product.
Smart contract development and testing.
Launching testnet and initial functionality verification.
Implementing basic UX/UI design.
Onboarding early users and testers.
Defining positioning, branding, and unique advantages.
Setting budgets and hiring the marketing team.
Identifying scaling channels and audience expansion.
Creating a social media strategy, content plan, and activities.
PR strategy and partnership planning.
Planning advertising campaigns and KOL marketing.
Brand reputation and positioning strategy.
Developing a roadmap for marketing activities.
Developing brand book, tone of voice, and visual identity.
Website design and development.
Launching social media, content marketing, and automation processes.
Hosting AMAs, interviews, and publishing analytical content.
Launching ambassador and quest programs.
Creating referral systems and loyalty programs for early users.
Conducting closed testing with active community members.
Building a comprehensive capital raising strategy.
Preparing investment materials: Pitch Deck, One Pager, Investment Memo.
Applying for and winning blockchain grants.
Engaging with Investment Relations services and dealflow channels.
Connecting with VCs and angel investors (Pre-Seed & Seed Rounds).
Investor pitching, legal prep (SAFT/SAFE), and closing deals.
A stage of active growth for Web3 startups, focused on scaling, user acquisition, increasing market capitalization, and preparing for token listing.
Finalizing core functionality and integrating with infrastructure protocols.
Beta launch and live testing with users.
UX/UI optimization and smart contract stability improvements.
Security audit of smart contracts.
Growing the marketing team and onboarding business developers.
Building strategic partnerships.
Developing and executing the Pre-TGE marketing campaign.
Publishing tokenomics and launching points programs.
Community growth, visibility increase, and event participation.
Listing the project and token on crypto aggregators.
Collaborating with influencers, traders, and media.
Launching whitelisting and airdrop campaigns.
Market-making strategy development.
Hosting AMAs with top exchanges and VC funds.
Attracting VC investments during the Private Round stage.
Gathering retail investments via KOL or Community Rounds.
Selecting platforms for public rounds (IDO, IEO) and launching promo campaigns.
The stage of token issuance and initial distribution when it becomes tradable and usable within the ecosystem.
Developing and executing a full TGE marketing strategy.
Token distribution to early investors, partners, and the community.
Conducting IDO/IEO rounds on selected platforms.
Initial listing on DEX, followed by CEX with liquid pair formation.
Launching market-making strategy, trading programs, and trade monitoring.
Integrating DeFi tools: staking, farming, and lending.
After the token is launched, the growth stage focuses on user retention, ecosystem development, and tokenomics stabilization.
Enhancing user experience and interface improvements.
Scaling the product with new features and mechanics.
Developing cross-chain solutions and integrations with other Web3 ecosystems.
Adding more DeFi tools: lending, farming, and derivatives.
DAO development and decentralized governance programs.
Launching grant programs to encourage developer engagement.
Community engagement: voting, feedback, and suggestions.
Monitoring tokenomics, emission control, and liquidity management.
Maintaining price stability with market makers.
Long-term token growth strategies: user incentives and loyalty programs.
Engaging institutional investors and crypto funds.
Organizing additional CEX listings and strategic integrations.
Conducting new funding rounds, including OTC deals.
Market analysis and adapting strategy to trends and regulations.
